Current strengths and weaknesses of the Microsoft company Assignment

Current strengths and weaknesses of the Microsoft company - Assignment Example Communication and innovation is not prioritized within the organization. Despite the popularity of handheld devices, the demand for computers in the united sates and across the world continues to grow. In this regard, it is realized that the future prospects for the organization are still good. Apple and Linux certainly threaten the large market share presently held by Microsoft. Indeed, the popularity of the products from these manufacturers continues to grow and there is a strong indication that Microsoft cannot continue to hold the 88% market share (Phelps, 38). Fluctuations in the exchange rates across the world greatly affect the demand for the software in certain countries. The fluctuating currencies greatly affect revenues from the organization especially in the international markets. It is presently realized that some hardware manufacturers like Oracle, Sun manufacturers, and IBM have collaborated with new platform technologies thereby greatly reducing the demand for windows (Stross, 45). In the same way, some of the hard ware manufacturers issue software application with their hardware sales. This means that Microsoft’s products do not apply in such