Feasibility Study Makeup

CHAPTER I THE PROBLEM AND ITS SETTING Makeup is hugely versatile, not only in terms of colors and products, but also in terms of how it is worn. While some wear make-up to create a large and dramatic appearance, others will wear make-up more subtly. Make-up can be worn in a wide variety of situations, ranging from work, events, nights out, and even just round the house if you so desire. As a result of such diversity, the make-up industry is massive, meaning that everybody should be able to find products that they would want to wear and be seen sporting.The use of cosmetics is not latest trend, it has its roots deep within the annals of history, the cosmetic industry, which started glowing in the early 1990s, is expanding exponentially. With more women and men becoming conscious and willing to spend on their appearance, this industry has been growing at 20-25 percent the last few years. Not only have more people started using cosmetics, they are also willing to pay more to look and fe el good.The penetration rate is becoming higher than expected, this not only means that consumers are willing to spend extra bit to look and feel good, but also indicates that constant up gradation from mass to premium products. The increase of media exposure, the willingness to spend more on personal care, consciousness about looks and advertisements and promoting targeting various consumer segments are some reasons for their trends in consumption and penetration.In a place like Cabanatuan City where a lot of institutions such as schools, hospitals, parlors and business establishments are located, there is a high possibility that the business will be successful or profitable because of the greater number of employees who visits and go to the location of the business to buy this kind of product. ? Statement of the Problem This study aimed at determining the feasibility and viability of establishing â€Å"Make Up Hub† business in N. E. Pacific Mall, Cabanatuan City. It sought answers to the following questions: 1.What marketing strategies could be taken into consideration to ensure the success of the proposed business? Who will be its target market? 2. What technical requirements should the management implement in order to make the business more competitive? 3. What form of organizational set up could be best adopted to put up such project? What are the qualifications of its personnel? 4. How much capital is needed to finance the business? Who are the sources of funds? 5. What are the potential problems that might be encountered by the business?What are the possible solutions of those problems? 6. What are the socio – economic benefits that can be derived from this proposed business? ? Significance of the Study The result of this study will be beneficial to the following: The Researchers. This study will serve as a basis for developing new opportunities for the future. It will provide them with useful insights in the various aspects of the project feasibility study. The Future Researchers. The information will be useful as a tool or as a reference material in doing similar study in the future. The Potential Investors.To those who would like to engage in this business, this study will serve as a guide for they since it will provide them concrete guidelines on how to start a business. The Government. This study intended to sell products that will definitely give an increase on growth of our economic structure. If pushed through with this project, it would generate income and employment to the city of Cabanatuan. ? Scope and Limitation of the Study This study focuses on the viability of establishing a Make Up Hub at NE Pacific Mall Cabanatuan City, Nueva Ecija. The proposed business is concerned in selling most up-to-date make-up styles and trends.The product will depend on the quality, design and cost-efficiency. It includes an evaluation of the project in terms of different aspects of business: The marketing, technical, manag ement and financial aspects. Definition of Terms Some terms are hereby defined by the researchers for better understanding of the research study. Blemish. It is a mark or imperfection that spoils the appearance of something. Blemish Remover. It is a cream that hides skin blemishes to make it look flawless. Blusher. It is a Makeup used on the face and especially on the cheekbones to give a usually rosy tint.Concealer. It is a facial cosmetic used to cover blemished skin. Cosmetics. This is a powder, lotion, lipstick, rouge, or other preparation for beautifying the face, skin, hair, nails, etc. Eye Shadow. It is a cosmetic available in various colors or tints and applied especially to the eyelids to enhance the eyes. Eye Shadow Base. This is also known as an eye shadow primer, it is type of cosmetic product that is applied to the eyelids before eye shadow. Eyebrow Pencils. It is makeup provided by a cosmetic pencil that is used to darken the eyebrows. Foundation.This is a type of make up which is spread over the skin of the face, usually before other makeup is put on, giving it a better and more even color and hiding unwanted marks. Hub. It is a center of activity or interest or business. Lip Gloss. This is a type of cosmetic product applied to the lips to make them appear shinier and smoother. Lip Pencil. It is a type of colored pencil hat many people use for lining the border of their lips when applying makeup. It is typically put on before lipstick and may make it easier for some people to apply their lipstick evenly.Lipstick. This is a waxy solid usually colored cosmetic in stick form for the lips. Makeup. It is a facial cosmetic as an eye shadow or lipstick. Mascara. It is a type of cosmetic applied to the eyelashes. It serves to thicken and define the eyelashes and may also color, lengthen, or curl them, depending upon the type. It’s usually sold as a liquid cosmetic in a tube and applied with a round brush called a wand. Moisturizers. It is a comple x mixtures of chemical agents specially designed to make the external layers of the skin to make it softer and smooth. Primer.It is a cream or lotion applied before another cosmetic to improve coverage and lengthen the amount of time the cosmetic lasts on the face. Unguent. It is a salve for soothing or healing; an ointment, lotion, cream or balm. Vanity. It is inflated pride in oneself or one's appearance: conceit, such as a vain person. CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents some literature and studies which are relevant to the present and provided the researchers some insight that helped in accomplishing this study. Foreign Literature The origin of make-up dates back to 3100 BC, during the 1st Egyptian Dynasty.Unguent, a substance used to prevent the skin from drying up due to heat and to avoid wrinkles, was extensively used by people of both genders during that era. The women of Egypt were known to apply kohl to their eyes to give them a smoky look. Antimony or soot was usually used to make kohl. The use of cosmetics and make up was found among Romans also. They grew popular approximately around the middle of 1st century AD. Kohl was now used by Romans too. The cheeks were decorated with rouge. You would be amazed to know that people used to take good care of their teeth along with their skin.For cleaning teeth, Romans used pumice. Henna dyes were used by Persian women for darkening their hair. Pale skin became very popular during the European time. A lot of women used harmful substances to achieve a pale look, which in turn spoiled their skin to a large extent. During the Renaissance period of Italy, women started using lead paint in order to lighten their skin, which in fact proved damaging. Due to the damaging effect, makeup was criticized during the time of Elizabeth I. Cosmetics came to be seen as a threat and people started avoiding them.Except for prostitutes who donned themselves with heavy makeup, people usually shied away from it. The French loved to adorn their lips with red lipsticks, and wore rouge on their cheeks. Though earlier it was repulsed by other countries, eventually it trickled down to other parts of the world also. A lot of people started using herbal products to make cosmetics and makeup. Herbs, flower extracts, vegetable extracts, strawberries, brandy, spring water etc were widely used. Unfortunately pale complexion was still considered royal and so the efforts of most women were directed towards achieving skin lightness.The use of whiteners and blemish removers proved fatal at times. One of the most lethal products was white lead, which not only caused harm to the skin cells but also led to hair loss and stomach problems. The irony is that, in spite of knowing the harm they are causing to their body, women continued using dangerous cosmetics like white lead for the face, belladonna for the eyes, and even mercury and nitric acid. Shockingly enough, coal tar was used to dye hair. Even today a lot of people use harmful cosmetics, though thankfully the focus is shifting towards safer products. Foreign Study (Kim Carollo)According to Kim Carollo in Oct. 4, 2011 in his study entitled: â€Å"Makeup Makes Women Seem More Competent†, wearing makeup has a significant impact on how people perceive women, making women seem more attractive, competent, likable and trustworthy, according to new research published this week. Researchers at Procter & Gamble, Massachusetts General Hospital, Harvard Medical School, Boston University and the Dana-Farber Cancer Institute showed study participants photos of women either wearing no makeup or wearing one of three different cosmetic looks – natural, professional or glamorous.In the first study, subjects were first shown images of women, who were of different ages and ethnicities, for 250 milliseconds. In a second study, a different set of study subjects looked at the same photos for an unlimited amount of time so they could carefully inspect each face. Study participants then rated the women in terms of competence, likability, attractiveness and trustworthiness. â€Å"We found that when faces were shown very quickly, all ratings went up with cosmetics in all different looks,† said Nancy Etcoff, lead author and associate researcher at Massachusetts General Hospital. The women were judged as more competent, likable, attractive and trustworthy. † But when subjects had the chance to examine photos for a longer period of time, the same perceptions didn't carry over. â€Å"When they got to the more dramatic makeup looks, people saw them as equally likable and much more attractive and competent, but less trustworthy,† Etcoff said. â€Å"Dramatic makeup was no longer an advantage compared to when people saw the photos very quickly. † Etcoff said the study findings should serve as a message to women that cosmetics could have an impact on how people perceive them in ways beyond physical attractiveness. In situations where a perceiver is under a high cognitive load or under time pressure, he or she is more likely to rely on such automatic judgments for decision-making,† the authors wrote. â€Å"Facial images appear on ballots, job applications, web sites and dating sites. † Local Literature First, makeup serves to enhance what’s already there. I never cease to be amazed at how just the littlest amount of mascara (one of the two items I am never without, the other being lip balm) make my eyes stand out just a tad bit better, or how a swirl or two of blush makes me look more awake and alive even after a late night out.Makeup takes what Mother Nature gave you and works with it so that you look like a better, more polished version of yourself. Second, makeup is one of the many ways by which I can express myself. At work, my looks tend to be more sedate, although I do a smoky eye every now and then just to liven things up a bit. Howeve r, when I go out with family and friends, I tend to favor more colorful combinations (purple and plum shadows with teal eyeliner, you get the picture).And while we’re on the topic of self-expression, I might as well say that I have a lot of respect for those artists and enthusiasts who are able to come up with avant grade looks (i. e. makeup that you wouldn’t really wear to work or any other real-life situation, unless you’re a runway model). Makeup is an art form, after all, with creativity and imagination setting the limits. Third, you can work with as few or as many products as you desire or feel comfortable with. Sometimes when I do makeup on myself or on other people, I find that I will use four or five eye shadows to achieve the effect I want (and that’s just the eyes).However, if for you a made-up face consists of using only concealer, powder, and lipstick, that’s fine, too. If there’s one thing I’ve realized over the years, it ’s that there is no fixed rule on the number of products you â€Å"need†. Magazines and websites can go on and on about how a product like, let’s say eyeliner, is essential to anyone’s arsenal. But if you know that you’re not going to use it, why buy yourself a tube? In the end, it’s about using products that work for you and your lifestyle. It’s about creating a look for yourself that makes your day just that wee bit brighter, your stride a bit more confident.Local Study (codenameaya) Giveaway: Make your skin care wish come true with HBC by codenameaya posted July 2, 2012. Why do you wear makeup? Well, let me tell you why I do. I believe that makeup can do wonders. Wearing makeup makes me feel better about myself. It's my confidence-booster. Call me vain but of course I want to look good in front of other people, and makeup can help me achieve just that. Now the next question that arises is this: Why is there a need for me to wear ma keup? My skin is far from perfect.I have already told you my skin history when I posted about my *skin care routine* (which needs updating, btw) before. I had a lot of pimples during my late elementary and early high school days, and that made me feel really insecure about my face. Then after what felt like forever, thanks to the different products I used, the pimples started disappearing and my face started clearing up. Now, these are some of my main skin concerns: uneven skin tone, oiliness, redness esp. around the nose area, blemishes here and there. This is why I like to wear makeup. It temporarily addresses my skin concerns.Emphasis on temporarily, i've come to realize that although makeup does well in concealing my imperfections, I still should not forget to take care of my skin. I should be doing something to keep my skin clear and healthy and not just be covering it up with thick layers of foundation all the time. I can't just wear makeup every time, you know. Sino ba naman ang hindi gusto ng super gandang skin, na parang naka-makeup ka na kahit wala ka namin makeup? There are now so many products out there that can help us take better care of our skin. We just need to be careful in choosing which ones to use.We first have to know what we need to fix for us to know how to fix it. Justification of the Study The researchers worked hard to search for any available material to support and establish the foundation of this study. This proposed study entitled â€Å"Make Up Hub† business in N. E. Pacific Mall, Cabanatuan City is an original work of the present researchers and is considered to be the first study of its kind conducted in Cabanatuan City, Nueva Ecija. According to the data gathered by the researchers, no similar study was found available. Therefore, the researchers concluded that this study as an original one. CHAPTER IIIRESEARCH METHODOLOGY This chapter presents the research methodology, used by the researchers, the procedure in gathering data as well as the sources where the data and information were taken from. Method of Research Used The researchers utilized descriptive method in this study. It is a fact finding with adequate interpretation. Gay (1976) defines the descriptive research as involving collection of data in order to test or to answer questions concerning the current status of the subject of the study. Research Locale The researchers will conduct their feasibility study in NE Pacific Mall, Cabanatuan City, Nueva Ecija.Data Gathering Procedures The researchers used the following technique to ensure the reliability of facts as presented in this study: Documentary Analysis. Is a social research method and is an important research tool in its own right and is an invaluable part of most schemes of triangulation Observation. The researchers used this method to observe the location site of the proposed study, visited some of the business establishments and tried to observe the characteristics of the target ma rket. Interview. It will provide the researchers the necessary facts needed in the pursuit in the search of the project under study.Proponents will be able to gather information regarding in the establishment of the proposed business by conducting interviews in a more or less informal conversation so as not to intimidate the interviewee. Survey. The researchers asked people about existing prices, conditions and processes. They performed market survey to find out the kind of makeup people buy. It helps in determining factors that affect the buying habit of the buyer as well as pricing of the product. Statistical Treatment of data Sampling Technique. The researchers used Slovene’s formula and convenience sampling.Convenience sampling is used in explanatory research where the researcher is interested in getting an inexpensive approximation of the truth. Formula: N = N 1+Ne2 Where: n = is the sample size N = is the total population E = is the margin of error Financial Treatment o f Data In determining the feasibility and viability of the proposed business, various tools will be adapted. 1. Payback Period This is the length of time required by the project to return the initial cost of investment. It emphasizes managements concern with liquidity and the need to minimize risks through a rapid recovery of the initial investment. Formula:Payback Period = ____Net Investment_____ Ave. Annual Cash Flow 2. Return on Assets It is a useful tool for monitoring both the result of operation and efficiency of asset management. ROI is probably the most common measure used to evaluate the performance. Formula: Return on Investment = ___Net Income___ Total Assets 3. Net Present Value It represents the ratio of the net income over the initial investment of the proposed project. It will be used to determine how much returns would be generated by the investments of the owner of the project based on net profits. Formula: ARR = Average Annual Net Income x100% Investment

Waterfall model

The classic model of software development was the Waterfall model, which considered the process as progressing through a series of stages from requirements analysis through specification, design, coding, testing to documentation and maintenance. Each stage was completed before the next was started. The absence of any significant iteration between the different stages has led to the abandonment of this model. The stages involved were: - Feasibility: Is the project technically, operationally, financially and legally feasible? The feasibility study is used to determine if the project should get the go-ahead. If the project is to proceed the feasibility study will produce a project plan and budget estimates for the future stages of development. Analysis: Gather the requirements for the system. This stage includes a detailed study of the business needs of the organisation. Design: This focuses on high-level design (what programs are we going to need and how are they going to interact), low-level design (how the individual programs are going to work), interface design (what are the interfaces going to look like) and data design (what data are we going to need). Implementation: The designs are translated into code. Computer programs may be written using a conventional programming language to a fourth generation language (4GL) or an application generator. Test: The system is tested. Normally programs are written as a series of individual modules - these should be subject to separate and detailed test. The system is then tested as a whole - the separate modules are brought together and tested as a complete system. The system needs to be tested to ensure that interfaces between modules work (integration testing), the system works on the intended platform and with the expected volume of data (volume testing) and that the system does what the user requires (acceptance/beta testing).

100 Ways to Say I Love You in Italian

100 Ways to Say 'I Love You' in Italian Whether its an operatic aria, a love poem, or whispered sweet nothings, many think the phrase I love you is best said in Italian. There are many ways to express your true feelings in this ancient language. Some are simple and straightforward, others poetic and passionate. Either way, this list of 100 ways to say I love you in Italian is sure to help you find the right words. Say I Love You in Italian Ti amo: I love youTi voglio bene: I love you a lotTi voglio molto bene: I love you very muchMi piaci molto: I really like youTi adoro: I adore youTi ammiro: I admire youSei importante per me: You are important to meSei tutto per me: You are everything to meSono innamorato / innamorata di te: Im in love with youHo bisogno di te: I need youTi voglio: I love youTi desidero: I want youMi sento attratto / attratta da te: Im attracted  to youMi sono infatuato di te: Im infatuated with youHo un debole per te: Im weak for youSignifichi tutto per me: You mean everything to meMi sono affezionato / affezionata a te: Im fond of youSposami: Marry meVoglio essere sempre con te: I always want to be with youSenza di te non posso pià ¹ vivere: I cant live without youTi voglio baciare: I want to kiss youSono tuo / tua:  Im yoursSei la mia anima gemella: You’re my soul mateSenza di te non sono niente: Without you, I am nothingSei luomo / la donna dei miei sogni: Youre the man/woman of my dr eamsSei luomo / la donna della mia vita: Youre the man/woman of my life Per te farei di tutto: Id do anything for youSono pazzo / pazza di te: Im crazy about youSono abbagliato da te: Im dazzled by youSei il grande amore della mia vita: Youre the love of my lifeSenza di te la vita non ha pià ¹ senso: Without you, life has no meaningIl mio cuore à ¨ solo tuo / tua: My heart is yoursHai conquistato il mio cuore: Youve won my heartGiorno e notte sogno solo te: Day and night, I dream only of youMi hai incantato / incantata: Youve charmed/enchanted meSei il sole della mia vita: Youre the sunshine of my lifeSei tutto cià ² che voglio: Youre everything I wantTi voglio un mondo di bene: I want a world of good for youCon te voglio invecchiare: I want to grow old with youTi voglio sempre avere al mio fianco: I always want you by my sideSenza di te la vita à ¨ un inferno: Without you, life is hellDa quando ti conosco la mia vita à ¨ un paradiso: Since I met you, my life is  paradiseResta sempre con me: Stay with me alwaysMi hai stregato / stregata: Youve bew itched mePotrei guardarti tutto il giorno: I could watch you all day Solo tu mi capisci: Only you understand meSono ubriaco / ubriaca di te: Im drunk with youNei tuoi occhi cà ¨ il cielo: Heaven is in your eyesSe non ci fossi dovrei inventarti: If you werent (real), Id invent youTu sei un dono del cielo: Youre a gift from HeavenVoglio passare tutta la mia vita con te: I want to spend my entire life with youIl nostro amore à ¨ la cosa pià ¹ importante nella mia vita: Our love is the most important thing in my lifeQuando chiudo gli occhi vedo solo te: When I close my eyes. I see only youEntra nella mia vita: Come into my lifeLa tua bocca mi fa impazzire: Your mouth drives me crazyVorrei annegare nei tuoi occhi: I want to drown in your eyesTu sei la mia vita: Youre my lifeNessuno / nessuna à ¨ come te: No one is like youSei il mio tesoro: Youre my treasureArdo di amore per te: I burn with love for youTi ho chiuso nel mio cuore: Ive closed you in my heartIl mio cuore dipende da te: My heart depends on youHo preso una sbandata per te: I have a crush on youSono tutto tuo / tua: Im all yours Ti penso sempre: I always think of youMi manchi: I miss youCome sei bella: How beautiful you areVoglio vederti stasera: I want to see you tonightTu sei una stella...la mia stella: You are a star...my starCara mia, ti voglio bene: My darling, I love youMi hai fatto perdere la testa: You made me lose my mindBrucio per te: Im on fire for youTi ho regalato il mio cuore: I gave you my heartIl mio cuore batte solo per te: My heart beats only for youSei irresistibile: Youre irresistibleSei la mia Venere: Youre my VenusMi hai rubato il cuore: Youve stolen my heartSolo con te riesco ad essere felice: Only with you can I be happyMi hai conquistato / conquistata: Youve won meI miei sensi sono pieni di te: My senses are filled with youVoglio che tu sia solo mio / mia: I want you to be only mineDai un nuovo senso alla mia vita: You give new meaning to my lifeSei un gioello: Youre a jewelPer te faccio di tutto: Id do anything for youGiorno e notte penso solo a te: Day and night, I only think about you Mi accompagni ovunque io vada: Youre with me wherever I goSei la cosa pià ¹ cara che ho: Youre the dearest thing I haveSei tutto cià ² che desidero: Youre everything I wantMi fai sognare: You make me dreamEcciti i miei sensi: You excite my sensesSenza di te sono solo met: Without you, Im only halfSei il mio angelo: Youre my angelCon te dimentico il tempo: With you, I forget timeNon ho occhi che per te: I only have eyes for youSei il mio pensiero preferito: Youre my favorite thoughtSento qualcosa di forte per te: I have strong feelings for youNon voglio perderti: I dont want to lose youLa tua bellezza mi toglie il fiato: Your beauty takes my breath awayPotrei fissare i tuoi bellissimi occhi in eterno: I can gaze into your beautiful eyes foreverPer favore, ricordati di me: Please remember/think of me

Praseodymium Facts - Element 59

Praseodymium Facts - Element 59 Praseodymium is element 59 on the periodic table with the element symbol Pr. Its one of the rare earth metals or lanthanides. Here is a collection of interesting facts about praseodymium, including its history, properties, uses, and sources. Praseodymium was discovered by Swedish chemist Carl Mosander in 1841, but he did not purify it. He was working on rare earth samples, which contain elements with such similar properties they are extremely hard to separate from each other. From a crude cerium nitrate sample, he isolated an oxide he called lantana, which was lanthanum oxide. Lantana turned out to be a mixture of oxides. One fraction was a pink fraction he called didymium. Per Teodor Cleve (1874) and Lecoq de Boisbaudran (1879) determined didymium was a mixture of elements. In 1885, Austrian chemist Carl von Welsbach separated didymium into praseodymium and neodymium. Credit for the official discovery and isolation of element 59 is generally given to von Welsbach.Praseodymium gets it name from the Greek words prasios, which means green, and didymos, which means twin. The twin part refers to the element being the twin of neodymium in didymium, while green refers to the color of the salt isolated by von Welsbach. Praseody mium forms Pr(III) cations, which are yellowish green in water and glass. In addition to the 3 oxidation state, Pr also occurs in 2, 4, and (unique for a lanthanide) 5. Only the 3 state occurs in aqueous solutions.Praseodymium is a soft silver-colored metal that develops a green oxide coating in air. This coating peels or spalls off, exposing fresh metal to oxidation. To prevent degradation, pure praseodymium is typically stored under a protective atmosphere or in oil.Element 59 is highly malleable and ductile. Praseodymium is unusual in that it is paramagnetic at all temperatures above 1 K. Other rare earth metals are ferromagnetic or antiferromagnetic at low temperatures.Natural praseodymium consists of one stable isotope, praseodymium-141. 38 radioisotopes are known, the most stable being Pr-143, which has a half-life of 13.57 days. Praseodymium isotopes range from mass number 121 to 159. 15 nuclear isomers are also known.Praseodymium occurs naturally in the Earths crust at an abundance of 9.5 parts per million. It accounts for about 5% of the lanthanid es found in the minerals monazite and bastnasite. Seawater contains 1 part per trillion of Pr. Essentially no praseodymium is found in the Earths atmosphere. The rare earth elements have many uses in modern society and are considered extremely valuable. Pr gives a yellow color to glass and enamel. Around 5% of mischmetal consists of praseodymium. The element is used with other rare earths to make carbon arc lights. It colors cubic zirconia yellow-green and may be added to simulated gemstones to mimic peridot. Modern firesteel contains about 4% praseodymium. Didymium, which contains Pr, is used to make glass for protective eyewear for welders and glass blowers. Pr is alloyed with other metals to made powerful rare earth magnets, high strength metals, and magnetocaloric materials. Element 59 is used as a doping agent to make fiber optic amplifiers and to slow light pulses. Praseodymium oxide is an important oxidation catalyst.Praseodymium serves no known biological function. Like other rare earth elements, Pr exhibits low to moderate toxicity to organisms. Praseodymium Element Data Element Name: Praseodymium Element Symbol: Pr Atomic Number: 59 Element Group: f-block element, lanthanide or rare earth Element Period: period 6 Atomic Weight:  140.90766(2) Discovery: Carl Auer von Welsbach (1885) Electron Configuration: [Xe] 4f3  6s2 Melting Point:  1208  K  Ã¢â‚¬â€¹(935  Ã‚ °C, ​1715  Ã‚ °F) Boiling Point:  3403  K ​(3130  Ã‚ °C, ​5666  Ã‚ °F) Density:  6.77  g/cm3 (near room temperature) Phase: solid Heat of Fusion: 6.89 kJ/mol Heat of Vaporization:  331  kJ/mol Molar Heat Capacity:  27.20  J/(mol ·K) Magnetic Ordering: paramagnetic Oxidation States:  5, 4,  3, 2 Electronegativity:  Pauling  scale: 1.13 Ionization Energies: 1st:  527  kJ/mol2nd:  1020  kJ/mol3rd:  2086  kJ/mol Atomic Radius: 182 picometers Crystal Structure: double hexagonal close-packed or DHCP References Weast, Robert (1984).  CRC, Handbook of Chemistry and Physics. Boca Raton, Florida: Chemical Rubber Company Publishing. pp.  E110.Emsley, John (2011). Natures Building Blocks: An A-Z Guide to the Elements. Oxford University Press. ISBN 978-0-19-960563-7.Gschneidner, K.A., and Eyring, L., Handbook on the Physics and Chemistry of Rare Earths, North Holland Publishing Co., Amsterdam, 1978.Greenwood, Norman N.; Earnshaw, Alan (1997). Chemistry of the Elements (2nd ed.). Butterworth-Heinemann. ISBN 0-08-037941-9.R. J. Callow,  The Industrial Chemistry of the Lanthanons, Yttrium, Thorium and Uranium, Pergamon Press, 1967.

Summary Essay Example | Topics and Well Written Essays - 250 words

Summary - Essay Example Of these, advertisers have more or less concentrated on appealing to the fifteen basic human needs as defined and agreed by several theorists. These include need for sex, affiliation, nurture, guidance, to aggress, to achieve, as well as physical needs such as food and drink, among others. Due to the primitiveness of these factors, ad men see â€Å"emotional appeal† as an effective move to increase marketability of the products endorsed by triggering the inner urges and motives of its consumers. In a way, this, too, affect the second aspect mentioned above. However, aside from emotional appeals, advertisers have also employed the concepts of humor, and other unique styles of presentation, and even utilized models in the image of a celebrity to leave an impression upon the viewers, readers or listeners, that will get them to buy a certain product or use a certain service. Although there are many ways to advertise a product, whether in television, print, and even in radio, it is believed that visual advertisements, such as those seen on televisions before or after a favorite show, have been found to be more effective than the rest.

HLS-Response and Recovery Case Study Example | Topics and Well Written Essays - 2500 words

HLS-Response and Recovery - Case Study Example There are numerous events that can cause emergency situations: fires, floods, hurricanes, tornados, earthquakes, winter storms, hazardous material incidences, civil disturbance, communications failures, radiological accidents or explosions of any kind (FEMA, 2011). Emergency response and recovery are just two of the components of emergency management. Emergency management is defined by FEMA as â€Å"the process of preparing for, mitigating, responding to and recovering from an emergency†. The response and recovery strategy for organizations should be designed for the benefit of everyone in the organization. The strategy should also support business continuity. Response of an emergency involves mobilizing all the emergency services and first responders to the area that has been hit by an emergency. In the response phase, some of the core emergency services that come in handy include ambulance, firefighters and police. If need be these services may receive support from specialis t rescue teams, it all depends on the type and severity of disaster. The response plan should have the following components: planning, reviewing, training and testing (Department of Homeland Security, 2011). For the response to be successful, the organization would need to prepare an emergency plan that also needs to be well rehearsed. This does help in enhancing the efficiency of the coordination of the rescue mission. While responding to an emergency situation, it is important that the organization maintains both discipline and agility. This, when combined with the formation of a functional leadership rescue team, makes containment of the situation very easy and efficient (Gigliotti and Jason, 1991). A disciplined and agile team involved in response activities within an organization can easily adapt to any changes in the emergency situation and still carry out their rescue mission successfully. The other part of the emergency management strategy of any organization after response is recovery. The main goal of this phase is the restoration of the organization back to its previous state. Unlike response, recovery efforts are focused on addressing the immediate needs of the organization after the rescue mission is complete. Recovery therefore deals with the issues and decisions that will have to be made in order to ensure that the organization’s operations return to normal, or to how they were before disaster struck. Recovery efforts may include the rebuilding of destroyed property and facilities, repair of infrastructure and re-employment (Maniscalso and Christen, 2002). Recovery efforts should always aim to reduce the risks that led to the disaster. For the recovery efforts to be successful, they need to be well planned and executed. What are the key plan components that should be periodically updated? Evacuation plans An organization’s emergency plan needs to be updated regularly in order to conform to the current needs. Reviewing the emergency evacuation plans is one way of ensuring that the response measures that are in place are as current as possible. For instance, if a company expands or changes its facilities, its evacuation plans also need to change to reflect the changes that have occurred. If the company happens to increase its workforce, the emergency evacuation plans will need to be re-evaluated to accommodate the increase in the number of employees.

Crime Scene Investigation Essay Example | Topics and Well Written Essays - 2000 words

Crime Scene Investigation - Essay Example In particular, the paper considers three data sets - paper forms, labelled buttons and speech recognition data - and investigates how comparative study of these found at a crime scene can assist in the preparation of the irrefutable warrant. It uses a methodology based on the advice of experts and one that is not very singular in itself. It finds that such methodology, though not exclusive to the paper, is sufficient basis for establishing the three data sets - paper forms, labelled buttons and speech recognition data - as reliable and integral enough to subsequently establish an irrefutable warrant. It is true that it is not always to be expected that these data sets alone can be the sole basis for such warrants but it is firmly established that these data sets, in association with other data sets found on the crime scene, if comprehensive enough, can certainly assist most admirably in establishing an irrefutable warrant, establishing an irrefutable basis for the exhibits and the su bsequent claim. This paper investigates how evidence collected from a crime scene can be successfully collated to point at the criminal/criminals and get positive conviction where such convection is justified under existing laws. When an incident that can be considered as criminal under existing laws is reported an investigation proceeds in which an examination of the crime scene commences and includes such diverse activities as selection, collection and analysis of evidence and this evidence is subsequently related to person/persons in such a manner that they stand accused of the aforementioned criminal act. Essentially, a claim is made based on the data (evidence) that argumentatively proposes to prosecute the person/persons that stand accused by it (Baber et al, 2006). During crime scene investigations, crime scene investigators collect data (also known as exhibits in legal parlance) in an ideally objective and unbiased manner. In an adversarial legal system where defendant parties contend claim s brought by prosecutors vigorously it is highly essential that such data be of high integrity and reliability if the claim is expected to fructify into a conviction (Baber et al, 2006). This integrity and reliability of data is technically termed as warrant and if there is any serious doubt over the warrant there is subsequently serious doubt over the legitimacy of either the data or the claim, both of which can be called into question on the basis of a dubious warrant (Baber et al, 2006). In the adversarial legal system, the defendant parties will strive to disprove the warrant in three manners: 1. discredit the manner in which the exhibit was collected or analysed (point doubt at the warrant); 2. seek discredit over the very nature of the exhibit (point doubt at the data); and 3. seek discredit over the interpretation presented (point doubt at the claim). (Baber et al, 2006) Thus, it is essential that the warrant be absolutely foolproof so that none of these