Culture Change LEI

Introduction The case study analysis focuses on culture change issues associated with the Laser Electric Inc Company. Laser Electric Inc (LEI) Company is an upcoming yet very competitive company that specializes in construction activities in the electricity industry and also offers energy solutions. Corporate or company culture has a lot of impact on the performance of a business organization.Advertising We will write a custom research paper sample on Culture Change: LEI – A Denver Company specifically for you for only $16.05 $11/page Learn More The bottom line of the corporate culture is evidenced in the overall outlook of business processes. Company culture forms the core of a business process. Corporate culture highly determines the quality and cost effectiveness of a business enterprise. With reference to the agricultural sector, the planting process can serve to explain the manner in which corporate culture promotes the success of a business organization (Schmidt Jackson, 2010). Corporate culture Brandon Berumen and Lenee Koch, the founders of LEI Company which is an electrical construction company in the city of Denver outline the significance of corporate culture. The authors of the case, having grown up from a low income background, managed to develop their family business from a small scale organization to an internally recognized and respected business organization. Besides employing forty- six people, LEI Company has won many business awards. It is also among the top ten fast growing business organizations in Denver with a very promising future. Hiring of very competitive personnel is one of the many strategic business practices employed by LEI Company in Denver. During the global economic recession in which many of its competitors were shutting down, LEI Company managed to reinforce its operations by creating more employment opportunities than any other electrical company operating at its level at the time. Deli very beyond competitors’ expectations is the greatest aspect of business management. Evidently, the LEI Company focuses more on delivering more than what the competitors or contractors in the industry would expect thus giving it an even more serious and unmatched competitive advantage.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Shared leadership is another core aspect of corporate culture that pertains to the operations of LEI Company. Team work and consultative leadership at LEI electric company aim at streamlining business processes and focusing on the achievement of the set goals and not necessarily the top level managers achieving self centered glory and honor for the success of the organization. Evidence from the case which is also in line with the core project management principles shows that shared leadership is a sure means of encouraging accountability, proper focus on the set goals and constant evaluation of the business process. The process helps in reducing or totally minimizing the risk levels. Leadership that is fully vested in a single business unit or a limited number of leaders derails development of other leaders. Bad leadership does not encourage creativity and innovativeness since most members of the organization would feel discriminated against if this form of leadership is not implemented. Existence of teamwork and high level of performance strengthen personnel bonds as well as ensuring that such values permeate other clients. A good leadership mechanism from a project management perspective not only helps in setting realistic and attainable goals but also offers a means of measuring the outcomes of all major business processeses (Kotter Heskett, 1992). There is a clear understanding across all levels of the company that for the organization to maintain competitive advantage, all stakeholders of the organization should take responsibility and ownership of all business processes. The success of the company as is evident in LEI Company’s corporate culture is wholly dependent on the ability and willingness of every individual to enhance a team spirit. Workers should not leave the business owner to undertake all major business processes. Project management encourages people to be responsible enough and work towards achieving predefined goals. LEI Company’s founders have a high sense of responsibility due to the organizational structures and the continuous definition of business risks. In the analysis of LEI Company which is a Denver company, issues such as ineffective planning, poor cost control mechanisms, futile business process scheduling, unrealistic time and resource utilization, estimation and the use of project goals as moving targets are some of the challenges that are evidently faced in the LEI Company’s corporate culture case study.Advertising We will write a custom rese arch paper sample on Culture Change: LEI – A Denver Company specifically for you for only $16.05 $11/page Learn More From the project management perspective, the need to keenly articulate specific business objectives in relation to the set goals, time factor, and the practicability of enhancing efficiency at LEI Company is vividly paramount. It therefore emerges that constant research, update of people’s social and productive measurement skills and consultation of business operations are fundamental aspects of business management. Corporate culture at LEI is based on fully integrating business processes and building the wellbeing and wellness of all stakeholders. Moral values play a crucial role in determining the direction and development strategies of an organization. Withholding of bad news, deceiving clients in order for one’s bidding process to be successful, withholding bad news from the clients, unethically maintaining production quotas, violation of standards and accounting concepts, unethical embezzlement of various charge numbers and violation of private or organizational decisions by the members of the organization all count as major challenges to the operations of a business enterprise. Time management and cost control are some of the fundamental aspects of corporate culture that emerges from LEI’s case study. Such issues, as evidenced in the case outline are critical to the success of a business organization. Though assumed to be issues that affect all types of business enterprises, some of the issues that are often of great concern to the organization tend to be ignored. In most of the instances, the LEI case reveals that failure to constantly monitor and evaluate the operations of the corporate could lead to the occurrence of very disastrous outcomes. Consequently, a business organization could end up suffering a lot of financial, social, political and technological losses. Proper planning an d streamlined allocation of resources remain to be vital aspects of business management that are also closely related to the overall outcome of the business decisions made by the top level management.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Change management is a very complicated business process that demands proper planning and cost effective allocation of resources. Though not easy, corporate culture demands a paradigm shift in people’s attitudes, behavioral patterns, ways of life, and networks. As an electrical installations company, change management is done by evaluating various construction techniques that could still be relevant in the industry. The evaluation and implementation of various risk management strategies needed to streamline business performance help in ensuring that electrical and energy solution provision related challenges are identified and addressed in a timely, efficient, cost effective and transparemt manner. The vision of a company also ensures that the company’s daily practices are fully aligned to the existing standards, contract operational mechanims and operational requirements. Reasons for change and identification of the basis of implementing the desired or demanded change s are other critical issues that affect the corporate culture of people of a given business enterprise. Both personal and professional resistance to change should be accorded due consideration. Addressing people’s needs in the implementation and definition of project goals and processes is fundamental to the attainment of consumer needs. In the energy sector that is depicted in the LEI Company case, provision of energy to clients is arguably an approach geared towards reinforcing the need for a high sense of accountability and responsive application of new modes of operation. When dealing with corporate culture from a project management perspective, issues that involve assessment of technical risks, conceptualization of project objectives, project execution, technical risk assessment and scheduling of the risk assessment process should be undertaken in a professional and proactive manner. Organizational culture highly influences the organization’s corporate culture. Th e LEI Company operates in a visible cultural market that demands constant evaluation and monitoring of all business processes. As a result, top level managers engage in regular research, consultative meetings, brainstorming and evaluation of critical business processes necessary for improvement of the level of growth and development. Potential changes in an organization have an influence on organizational performance. Luckily for LEI, the company started when its founders were already a united family and possessed wide experience in entrepreneurship and a common vision for success. Its corporate culture was already in existence. LEI Company’s founders can no longer have a strong personal relationship with every employee. This has provoked the founders to establish strong vision, mission and fundamental business principles. Core value definition is therefore a sure means of establishing trust and focus among employees. As evidenced in the corporate culture of the case study or ganization, LEI Company believes in rewarding people, equipping them with relevant skills, addressing personnel welfare concerns, rectifying people’s mistakes and performance and objectively resolving conflicts. By focusing on â€Å"elevating what is expected,† the company enforces top-notch customer service, acquisition of the best technical and technological skills and good team leadership skills, LEI Company’s top level managers ensure that there is a common ground from which every individual operates. Inhibited fears and uncertainties underlie some of the major challenges that face business organizations in the contemporary society. Daniel, Haaland, and Goelzer (2004) explain the unending need for a shift in people’s behavioral patterns. It is vital aspect of business management and streamlining of organizational strategies. Realistically, risk management is a very sensitive issue in the competitive management of risk levels. Customization of some of the key business concepts has emerged as the best way of aligning given business demands to core objectives of the company. Proper planning and management of risk strategies are evidently practices that have been perfected by LEI Company’s top level managers. Through constant communication, personnel and customer interactions, LEI Company has managed to improve its operational standards and also endear itself to the clients and other stakeholders. Development of unique and streamlined rules and procedures, planning processes, direct contact, and business organization’s hierarchical referrals are all vital aspects of business management. Creation of organizational corporate culture helps to creative a more informed business environment. The organizational culture enables the organization to better address its challenges and seize any emerging opportunities. The organizational culture also ensures that staff members are supportive of one another and that more proactive b usiness strategies are employed. Like other issues and processes involved in the management of business risks and enhancement of operational efficiency, the case of LEI Company in Denver is a perfect example of the success of corporate culture. Corporate culture should effectively outline the manner in which both common and uncommon business risks should be handled. This should be done in an effective manner by ensuring that all possible risk loopholes are properly identified and risk concerns are addressed in a timely and cost effective manner. At LEI Company, corporate culture is evidenced in the hiring, promotion, development of personnel, streamlining of the decision making process, and fostering a consistent and rich customer experience. Conclusion Corporate culture and other project management issues are critical issues of concern in any business organization. As for the case study, the project mainly deals with the provision of electrical and energy solutions which are concer ns that enhance timely response and effective completion of projects. Additionally, time cycle reduction and time compression are crucial aspects of corporate culture. Formation of business organizations and impact of various special interest groups underlie the extent to which business processes and strategies should be managed and the effectiveness with which some critical business processes ought to be undertaken. This positive attribute of business management is enhanced by the fact that LEI Company’s organisational structure has a lean leadership and decision making framework that minimises bureaucracy while improving efficiency. Though no stringent qualitative risk management techniques are employed, it is evident that the lean leadership structure plays a critical role in ensuring that a collaborative decision making process is constantly employed. This argument is in line with the popular corporate culture belief that in any business setup, corporate culture can neith er be formed nor changed overnight (Ravasi Schultz, 2006). References Daniel, D., Haaland, S., Goelzer, P. (2004). Corporate culture and organizational effectiveness: Is Asia different from the rest of the world? Organizational Dynamics, 23(4), 13-74. Kotter, J., Heskett, J. (1992). Corporate culture and performance. New York, State of New York, USA: Kotter Associates Inc. Ravasi, D., Schultz, M. (2006). Responding to organizational identity threats: exploring the role of organizational culture. Academy of Management Journal, 49 (3), 397-443. Schmidt, G., Jackson, L. (2010). Culture change case study: How a Denver company uses culture to drive productivity. Web. This research paper on Culture Change: LEI – A Denver Company was written and submitted by user America E. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The Inclusive Classroom Best Supports Student Success

The Inclusive Classroom Best Supports Student Success Federal law in the United States (according to the IDEA) prescribes that students with disabilities should be placed in their neighborhood school with as much time as possible in a general education setting. This is LRE, or Least Restrictive Environment, provides that children should receive educational services with their typical peers unless education there cannot be achieved satisfactorily even with appropriate supplementary aids and services. A district is required to maintain a full range of environments from least restrictive (general education) to most restrictive (special schools).   The Successful Inclusive Classroom Keys to success include: Students need to be active - not passive learners.Children should be encouraged to make choices as often as possible, a good teacher will allow students some time to flounder as some of the most powerful learning stems from taking risks and learning from mistakes.Parental involvement is crucial.Students with disabilities must be free to learn at their own pace and have accommodations and alternative assessment strategies in place to meet their unique needs.Students need to experience success, learning goals need to be specific, attainable and measurable and have some challenge to them. What is the Teachers Role? The teacher facilitates the learning by encouraging, prompting, interacting, and probing with good questioning techniques, such as How do you know its right- can you show me how?. The teacher provides 3-4 activities that address the multiple learning styles and enables students make choices. For instance, in a spelling activity a student may choose to cut and paste the letters from newspapers or use magnetic letters to manipulate the words or use colored shaving cream to print the words. The teacher will have mini-conferences with students. The teacher will provide many learning manipulatives and opportunities for small group learning. Parent volunteers are helping with counting, reading, assisting with unfinished tasks, journals, reviewing basic concepts such as math facts and sight words. In the inclusive classroom, a teacher will differentiate instruction as much as possible, which will benefit both the students with and without disabilities, since it will provide more individual attention and attention to What Does the Classroom Look Like? The classroom is a beehive of activity. Students should be engaged in problem solving activities.   John Dewey once said, the only time we think is when were given a problem. The classroom that is child centered relies on  learning centers to support whole group and small group instruction. There will be a language center with learning goals, perhaps a media center with opportunity to listen to taped stories or create a multimedia presentation on the computer. There will be a music  center and a math center with many manipulatives. Expectations should always be clearly stated prior to students engaging in learning activities. Effective classroom management tools and routines will provide students with reminders about the acceptable noise level, learning activity and accountability for producing a finished product or accomplishing the center tasks. The teacher will supervise learning throughout the centers while either landing at one center for small group instruction or creating Teacher Time as a rotation. Activities at the center take into consideration multiple intelligences and learning styles. Learning  center time should begin with whole class instructions and end with whole class debriefing and evaluation: How did we do with maintaining a successful learning environment? Which centers were the most fun?  Where did you learn the most? Learning centers are a great way to differentiate instruction.  You will place some activities that every child can complete, and some activities designed for advanced, on level and remediated instruction. Models for Inclusion: Co-teaching:  Often this approach is used by school districts, especially in secondary settings.  I have often heard from general education teachers who are co-teaching provide very little support, are not involved in planning, in assessment or in instruction. Sometimes they just dont show up and tell their general ed partners when they have scheduled and IEP.  Effective co-teachers help with planning, provide suggestions for differentiation across abilities, and do some instruction to give the general education teacher the opportunity to circulate and support all the students in a classroom. Whole Class Inclusion:  Some districts (like those in California) are placing dually certified teachers in classrooms as social studies, math or English Language Arts teachers in secondary classrooms.  The teacher teaches the subject to both students with and without disabilities and carries a caseload of students enrolled in a specific grade, etc.  They would most likely call these inclusion classrooms and include students who are English Language Learners or struggling with grades. Push In:  A resource teacher will come into the general classroom and meet with students during centers time to support their IEP goals and provide small group or individualized instruction.  Often districts will encourage teachers to provide a mix of push in and pull out services. Sometimes the services are provided by a para-professional at the direction of a special education teacher. Pull Out:  This sort of pull out is usually indicated with a Resource Room placement in the IEP.   Students who have significant problems with attention and staying on task may benefit from a quieter setting without distractions.  At the same time, children whose disabilities put them at a significant disadvantage with their typical peers may be more willing to risk reading aloud or doing math if they arent worried about being dissed (dis-respected) or mocked by their general education peers.   What does Assessment Look Like? Observation is key. Knowing what to look for is critical. Does the child give up easily? Does the child persevere? Is the child able to show how he got the task right? The teacher targets a few learning goals per day and a few students per day to observe for goal attainment. Formal/informal interviews will help the assessment process. How closely does the individual remain on task? Why or why not? How does the student feel about the activity? What are their thinking processes? In Summary Successful learning centers require good classroom management and well known rules and procedures. A productive learning environment will take time to implement. The teacher may have to call the whole class together regularly in the beginning to ensure that all rules and expectations are being adhered to. Remember, think big but start small. Introduce a couple of centers per week. See more information on assessment.

A New Deal for Blacks by Harvard Sitkoff Essay Example | Topics and Well Written Essays - 750 words

A New Deal for Blacks by Harvard Sitkoff - Essay Example However, Sitkoff notes that the New Deal did not entirely succeed in abolishing the killing of Blacks and did not improve upon their legal, social and economic standing. But the author holds that the New Deal played a major role in providing Blacks with immense influence in the federal government for addressing their apprehensions. It also included civil rights into the agenda of the Democratic Party. Moreover, the New Deal provided considerable hope to them as the federal government started paying attention to their cause, which was being entirely ignored for several decades (Sitkoff, 1978). Sitkoff is of the belief that although Blacks did not prosper much in America, they suffered the maximum during the Depression and were literally starving during the period prior to the New Deal. The whites had been holding marches to protest against allowing employment for Blacks until all whites were provided with jobs. Very few Blacks held public offices and they rarely had the opportunity to get college education. Sitkoff writes that the political advisors of President Roosevelt were always vetting his decisions so that no white from the South felt insulted. Although the outcomes could not be verified immediately, the initiatives taken by Roosevelt amounted to fighting against traditional practices and thoughts regarding racial inequality, which provided hope to African Americans that the federal government had started showing signs of caring for them. Sitkoff asserts that another factor leading to the fight against racial discrimination was the change in racial attitudes during the 1930s. The issue of race in politics was diluted whereby black votes began to be viewed as a means to maintain balance of power that gave political parties incentives if they won their support. Nazism had considerably reduced the historical influence of racism and the Communist Party played an important role in creating racial parity. A number of research activities were undertaken during t he period to show that dark skin did not imply inferiority. Such moral judgments fought against the historical philosophies that Blacks descended from Canaan, which had till then implied that they were obliged to serve. There was a shift in popular culture, which justified the change from historical to moral judgments. Popular plays and movies were produced during this time, such as Mulatto, Never No More, Kneel to the Rising Sun and Green Pastures, which combined with other examples to reveal that thoughts relative to race were now changing. Sitkoff has discussed a number of events occurring during this period that led to change. During President Roosevelt’s time, there was a historical transformation as the Supreme Court dealt with a large number of cases pertaining to racial equality and issues regarding unconstitutional rulings, jury selections and voting rights. Americans realized the duplicity of the Jim Crow laws that espoused racial equality but did not implement the laws. Segregation and lynching became important issues for politicians and inter-racial organizations such as the Urban League and NAACP that became very active during the 1930s. These developments created hope for African Americans in terms of civil rights, which is why the author argues that the large number of happenings during this time resulted in recreation of moral judgments towards Blacks. In his book, Sitkoff has

Beach resorts Essay Example | Topics and Well Written Essays - 3500 words

Beach resorts - Essay Example In this context, the analysis of the characteristics of beach resorts requires the reference to beach, which is a prerequisite for the establishment of a beach resort. Beaches are areas that meet the following criteria: ‘a) they are common property, b) they are highly dynamic energy systems and c) tourism is the main coastal activity on them’ (Botero and Hurtado 2009: 133). Beach resorts have been related to specific issues as of their development, management and operations. These issues are highlighted in the literature. In regard to their development, beach resorts need to be aligned with the standards set by local authorities for establishing a business in beach resorts. The above requirement is necessary only for beach resorts that are also used as centers of business activities. This means that all businesses established near beach resorts have to meet specific conditions and cannot expand their operations above the limits set by the relevant laws. When referring to beach resort as a coastal system, then a different approach would be used for explaining its development. The development of such system refers to a series of activities that need to take place so that a beach can be used by people for recreational purposes, which are among the key purposes of the specific systems. In the above case, the term development refers to projects for cleaning the beach and for taking measures so that the safety of any person that would use the beach is secured, as possible. Of course, they are coastal areas in which no development task has taken place and which are often characterized as beaches just because the have the characteristics of such ecosystem. For example, a coastal area which is not organized, being far from a residential area with no access to facilities for covering basic needs, such as food or cleaning, can be considered as a beach, a practice that would not be correct: such place is not a beach but it is a coastal area. Beaches are usuall y organized for providing to their visitors access to basic facilities. In the context of this study emphasis is given on beach resorts as systems related to business activities, such as the Marriott’s Marbella Beach Resort the characteristics of which are explored below. The development of beach resorts as areas where business activities are developed, needs to be combined with appropriate management plans otherwise any expected benefits would be eliminated. More specifically, in the case of beach resorts, management refers to activities such as the monitoring, periodically, of the condition of the beach in terms of litter accumulated, of damages that have been possible caused on certain of the area’s elements due to weather or due to human activities, of pollution caused by residential or business blocks that are established near to the coast and so on. Other activities, such as the gathering of funds for supporting projects required for keeping the beach clean or fo r other needs of the beach, can be also incorporated in beach resort management. In regard to the operations of beach resorts, emphasis should be given to the following fact: the conditions on which the daily operations of a beach resort will be based are set in the context of the resort’s management plan. In the specific plan the objectives that the particular resort has to achieve are defined; these objectives can be achieved only if an effective management plan

How Insurgencies End Assignment Example | Topics and Well Written Essays - 1000 words

How Insurgencies End - Assignment Example However, most factors are frequent in majority of the cases. Fundamentally, insurgency results primarily from political and monetary differences. Consequently, the opposition opts to resolve the disparities by combative means resulting in an insurgency. This write-up highlights factors that have characterized the conclusion of countless insurgencies. Additionally, it highlights details a conflict that has transpired recently. Conspicuously, time has a noteworthy implication on the conclusion of any conflict. According to the Rand study, an insurgency tends to fade over time1. The report discloses that countless insurgencies commence vigorously: nonetheless, the rebel become weary over time. The weakening of such rebellion is attributable to numerous factors. First, the administration will counter any uprising that seeks to oust it from authority. Subsequently, the insurgency’s followers diminish due to the military confrontations that they encounter. Additionally, the authorit ies utilize state resource that can sustain a military offensive over lengthy durations. Conversely, most insurgencies have no sustainable funding. The scarce funding diminishes the duration, which the rebels can sustain the conflict2. Hence, time establishes the culmination of any conflict. ... Initially, the Sri- Lanka dissenters, the Tamil appeared to have outwitted the authorities and inhibited a sizeable territory. However, the Sri-Lankan regime reconstituted its strategies towards the insurgency3. The administration undertook a vicious offensive against the radicals, which concluded in the administration recouping the region that the Tamil Tiger inhibited. Time allowed the government to gather appropriate resources, which enabled the offensive culminating in the subduing of the Tamil Tigers. Leadership and following denotes another critical aspect with a key bearing on the conclusion of any insurgency. The leadership is critical in any insurgency since it not only identifies the strategies, which the conflict will adopt but also unites the followers. This is critical since most insurgency face well equipped regimes, which are willing to commit enormous resources to crash any insurgency4. The leaders guide the momentum to attain the course of the rebellion. However, som e of the leaders die or defect; consequently, resulting in a gap in the top brass. The enemy faction can utilize the leadership vacuum to subdue the rebellion since they lack individuals to provide apposite strategies that any insurgency requires for its survival. Furthermore, strong leadership limits infiltration by counterinsurgencies from enemy factions. Infiltration avails the adversary faction with suitable data on the intended strategies of the rebels. Consequently, allowing it to institute apposite measure to counter the insurgencies. Diminishing following also renders any insurgency vulnerable since it has few combatants. Nevertheless, many insurgencies succeed despite having fewer followers like the ousting of Batista’s rule by Castro in Cuba. Castro had a

The Industrial Revolution Of Mass Media Media Essay

The Industrial Revolution Of Mass Media Media Essay More than half of the worlds population is under 30-years-old and only 4 of them have not joined a social network yet. It took 38 years for Radio to reach 50 million users and 13 years for TV. Facebook reported a rise of 200 million users in less than a year (Social Media Revolution, 2010). 48 hours of video will be uploaded to Youtube in the next two minutes (Youtube Fact Sheet, 2010). Media consumption takes up almost a half of an average individuals time and, although live TV remains the favourite channel in most peoples media diets, new medias popularity is growing at an incredible rate (Ofcom, 2010). One quarter of the search results for the worlds largest brands are links to user-generated content and 78 of consumers trust the online peer reviews recommendations of a product or service (Qualman, 2010). In this context, it is no longer a choice, but a necessity, for PR professionals today to consider the numerous Web 2.0 tools and technologies and redesign their communication strategies around customers social activity. In order to adapt to the current media trends, most newspapers today are developing blogs, uploading video content to their website, offer e-newsletter subscription and so on. This may indicate that the channel is not as important to the media consumer as the content is. The combination between the old media of broadcasting and newspapers and the new one, of data communications, delivered on a single device, is referred to, by most analysts, as media convergence. A recent example of old-new media convergence is represented by the merger between the US magazine Newsweek and the news and blogs website The Daily Beast into a new entity named The Newsweek Daily Beast(Media Week, 2010). In his book Convergence culture: where old and new media collide Jenkins (2006:2) uses three different concepts media convergence, participatory culture, and collective intelligence to describe the convergence culture; in other words, it is the flow of information across a myriad of media industries, the collaboration between these media and the nomadic behaviour of media consumers in search of their desired kinds of entertainment, that define the term of convergence culture. The author implies that convergence is not just a technological concept, unifying various media in a single device, but a cultural and social one, encouraging consumers to act as communities, rather than individuals. Jenkins (2006) states that convergence culture impacts both the way media is produced and the way it is consumed, highlighting the changing relationships between media producers and consumers in todays online environment, sometimes their efforts reinforcing each other, other times conflicting with each other. He shows that convergence is driven by corporations (on a top-down level) when media companies are speeding up the flow of information to increase consumer involvement and hence revenues, and also by consumers (on a bottom-up level), who are demanding more and more control over the media content, the right to take part in the creation of it and the ability to access it wherever they go (Jenkins, 2006). Internet has changed the entire PR industry: the way PR professionals view their roles, the delivery of effective communication and the way a brand interacts with its customers (Solis Breakenridge, 2009). Unlike the old, traditional media consumers, the new consumers are active, migratory between different networks or media, socially connected and noisy, and media producers who fail to respond adequately to this new culture may encounter a loss of goodwill and decrease in revenues (Jenkins, 2006). With the democratization of media, monologue becomes dialogue and people are complementing the existence of PR professionals, becoming the main influencers (Breakenridge, 2008). Breakenridge (2008) draws attention on the importance of constant and targeted research during the whole lifecycle of a brand, highlighting the multiple opportunities available in the 2.0 world. Among these, there is the ability to monitor and analyse customer behaviour and determine how well is the brand received in the market. Furthermore, businesses can keep themselves informed and up-to-date on their competitors, but also understand their main influencers, such as the media, using a wide array of research tools available on the Internet, from the free search engines to the paid service providers. The convergence of the Internet and the public relations profession into PR 2.0 opened new doors for business communicators, who can now reach their customers directly, in ways PR pros have not experienced before: through blogs, social networking, Really Simple Syndication (RSS) technology, webcasts or podcasts.

Bennidict Arnold :: essays research papers

My name is Benedict Arnold. I was born on January 14, 1741 in Norwich Connecticut. I led a very daring life, for I was a spy. My entire familial lineage was based in New England and was long established and well respected. As a child I worked with an apothecary, but that wasn’t what I planned to do for my life. During the French and Indian War, I enlisted in the militia and fought from 1754 to 1763. My father died toward the end of the war, and so I had no way of making money afterward, so I used my knowledge of potions and became a druggist in New Haven, Connecticut. My business soon expanded, and I began a trading company that shipped to Canada and the West Indies in 1764. After eleven years in this business, my success brought about my election to militia captaincy. Soon after I was made captain, I was once again upgraded to the status of colonel. At the start of the American Revolution in 1775, I joined Ethan Allen to capture Fort Ticonderoga from the British. After the great success I had in New York, I decided to make an assault on Quebec. I was promoted to brigadier general after this invasion, even though I had to retreat to Lake Champlain. I was actually defeated there at Lake Champlain in 1776 by a British naval attack. This did diminish my perseverance somewhat, but I came back into full force in April 1777 when I was promoted to major general after the Battle of Ridgefield. If I do say so myself, I would definitely have you know that had I not relieved Fort Stanwix in the fall of 1777, an American victory at the Battles of Saratoga would not have been possible. By battlefield leadership allowed me to become the commander in Philadelphia in 1778, where I met my wide, Margaret Shippen. I became a bit obsessed with money once I became commander, and for a good reason! I served my country for many years, and I still feel that I had a right to some money. Well, that wouldn’t be too much of a problem had I not gone into debt. At that point, I had to begin begging for money. I came in contact with a British commander in chief named Sir Henry Clinton. This is where my devious actions began.

John Proctor Is a Good Man Essay

Many actions dignify the traits of a tragic hero, but only few stand out. In the tragedy The Crucible by Arthur Miller, a tragic hero dies a good man when brought to trial over nothing more than child’s play and dishonesty. John Proctor is an honest, upright, and blunt-spoken man because he fought for what is right and found forgiveness in his fatal flaw. Although he exhibits these traits throughout the story, John dies a dynamic character. Throughout the story, John expresses qualities of an honest man by defending his wife Elizabeth when she is accused of hurting Abigail. John defends Elizabeth† Herrick! Herrick don’t chain her† (page 177: Proctor) in many ways despite the hardship they have been going through with their marriage. With tension between the two because of John’s affair with Abigail, Elizabeth and John have been falling apart. However, in some divine way, John forfeits his good name when he tells the court of his affair. In doing so, John has lost what makes him honorable, but Elizabeth seeing this has brought new perspective upon her relationship with her husband. She forgave him. John doing the unimaginable to seek his wife’s forgiveness is a true example of a dynamic change throughout the story. Although John changed with his honesty, he also was an upright, blunt-spoken man. With this quote, â€Å"How do you call Heaven! Whore! Whore! † (Page 192: Proctor) John exhibits his personality and thought very bluntly towards Abigail because he knows what is right in this court case. In doing so, John brings the attention of this case to new and questioning points for Judge Danforth. However, these points soon became turned around with the compendious lies Abigail and the girls conspired about. Although John spoke his mind when it came to honesty about Elizabeth, he came to a point where he neede d something big to make Danforth see the truth. John revealed his sin to the courts of Salem. By him releasing his secret, Judge Danforth opened light to John’s objections. His actions may have brought him down in a way, but he still rose up to catch Abigail in her lies. John Proctor used his blunt-spoken mind to convey the truth to the courts and showed how he did change with how he saw other people such as Abigail. John Proctor expresses his honesty and blunt personality throughout the story, however when time did come to the end of the tragedy, he exposed another trait until his last breath of air. There is such thing of honor and it can be argued that John Proctor died without it. Or that he wasted his breath fighting for his and Elizabeth’s life. But, John Proctor expressed himself as an upright man. He proved many things with the case and even was awarded a second chance to live before he be hanged. Such a thing would not come of any honor but come of disgrace and embarrassment. He chose to die a man of his name with honor and pride because he knew what was right and knew he would not win† I say- I say- God is Dead!† (Page: 198: John Proctor). This quote means John has changed and come to conclusion of things in the story. Although he is portraying things as if Abigail was not lying, he knew he could not fight a losing war. As to him, it was better to die the man he knew himself for and a man of his own name. Even to the moment of impact, John felt peace and change with himself before he was hanged because he died and honest, upright, and blunt-spoken man.

A Sand County Almanac essays

A Sand County Almanac essays In Aldo Leopolds book A Sand County Almanac, Aldo discussed many thoughts, ideas and feelings about the environment and mans interaction with it. He was able to describe his surrounds with amazing ingenuity. One can connect with what Leopold says as he takes us through one thought provoking idea after another in his book. One thought that Leopold described, which holds true to this day, is the concept of a Land Ethic and why such an ethic is needed. Leopold also discusses various barriers that stand in the way of implementing such an ethic. According to Aldo Leopold, man has yet to enforce any sort of ethics in how we treat the land and its inhabitants. It seems that all man really cares about is if we will benefit economically from our relationship with the land regardless of the consequences. What Leopold suggests is that we consider applying the same ethical views to the land as we give each other. Instead of being conquerors of the land, we need to think of ourselves as being a member of biotic community, which includes plants, animals, soil and water. If we think of our relationships with each other and the land in this manner, the thought is that we will give greater consideration and respect to our surroundings before we do something to harm or affect the land. Naturally, there will be a need for us to use the land to our benefit. However, in using the lands limited resources, we need to consider and manage the ways in which we harvest what we need as to limit our impact to the biotic community in which w e live. By having a Land Ethic, man will understand and do what is ethically correct when interacting with his surroundings. The concept of a Land Ethic is a very unique idea. However, given various barriers, implementing such an ethic seems almost impossible in todays society. Unfortunately, man does not view himself as a member of a biotic community as previously described....

Keynes Ideas After the First World War essays

Keynes Ideas After the First World War essays What Impact did the First World War have on the development of Keynes's Ideas? John Maynard Keynes (1883-1946) is one of the most prominent figures in the study of the field of Economics. However I do not specifically regard Keynes as strictly an Economist, this is because if you look at his early life, he was greatly influenced by G.E. Moore. From reading Keynes, My Early Beliefs, he found a new religion, in the sense of what the real purpose of life is for him. From Moore's influence he found out that the most vital importance to him was the States of Mind and the human relationships that co-exists from it. Keynes graduated from Cambridge with a Mathematics degree and was part of the "Bloomsbury group". This was a very elite and secret group and they use to talk about their experiences through the influence of Moore. Hence his morality and Ethics is very central to Keynes's Economics. The war had a large impact on Keynes's ideas. He resigned from the Treasury because he did not agree with the Allies the method and the amount Germany should pay. So he wrote a book called the Economic Consequences of the Peace (1919) and from that you can see the impact the War had on his Ideas. He believed that Germany should be given help in rebuilding the Economy, and he also believed that it was not morally right for the German people to suffer. His ideas also developed to believe that Europe works, as a family hence if you destroy one you will destroy most of them. Therefore Keynes gives alternative solutions for the Reparations, and also believes in a free trade union. Keynes's is concerned for the redevelopment of the Economies of Europe and advocates a large loan from the Americans. Keynes's ideas further developed in reference to Essays in Persuasion concerning War Debts and the United States (Cancellation 1921) to which he believed that all War Debts should be cancelled. This is because it would be devastating to the European Community ...

David Hume Essay Example | Topics and Well Written Essays - 750 words

David Hume - Essay Example David argues that experience can never lead to knowledge. He asserts that some vital beliefs about our world can never be justified either by experience or by reason. For Hume, people assume that experience tells them something regarding the world because of the habit or custom that human nature forces them to take seriously. However, he believed that humans do have knowledge only of the things they directly experience. Hume reveals that experience never tell us much. Considering event A and B, we assert that A causes B whenever the two occur together, implying they are constantly conjoined. Whenever we obtain A, we also obtain B, and we are certain that this conjunction will carry on. Once people realize that â€Å"A should bring about B† is equivalent simply to â€Å"Due to their stable conjunction, people are psychologically sure that B will go after A†, then they are left with an extremely weak idea of necessity. This weak grasp on the causal efficacy assists give rise to problem of Induction; people are not logically justified in drawing any inductive inference regarding the world. Amid Hume scholars it`s a subject of debate how sincerely Hume wants us to take up this conclusion and also whether causation comprises wholly in constant conjunction. Another theory of David’s influential causal arguments is the problem of induction. This is a skeptical argument which utilizes David’s insights regarding experience limiting individuals` causal knowledge to the constant conjunction (Cahalan 52). Though David offers a quick version of this principle in the center of his discussion of the causation in Treatise (T 1.3.6), it`s illustrated out more clearly inside Section IV of Enquiry. A prominent argument, its skeptical conclusions have caused a drastic effect on the epistemology field. However, it`s worth noting that not

Environmental audit Tesco Plc Coursework Example | Topics and Well Written Essays - 1750 words

Environmental audit Tesco Plc - Coursework Example The company chosen for study is Tesco Plc which is the biggest multinational general merchandise and grocery retailer in United Kingdom. The company operates in over 2,315 stores globally with over 1,875 stores in UK. It also has significant presence in North America, Asia and Europe. The total revenue of the company for the year ending 2013 was over  £ 64.8 billion while net income after taxes was over  £ 120 million. Tesco PLC was founded by Jack Cohen in 1919 as a group of market stalls. The company is listed on London Stock Exchange and has over 6350 stores globally. It is also a constituent of FTSE 100 Index. The company is headquartered in Chestnut, Hertfordshire of England. The company has huge geographical diversification into areas like clothing, furniture, electronics, financial services, retailing of books, internet services, software, music downloads, DVD rental, and so on. Tesco Stores Ltd is a subsidiary of Tesco PLC in United Kingdom. ... 64.8 billion while net income after taxes was over ? 120 million. Tesco PLC was founded by Jack Cohen in 1919 as a group of market stalls. The company is listed on London Stock Exchange and has over 6350 stores globally. It is also a constituent of FTSE 100 Index. The company is headquartered in Chestnut, Hertfordshire of England (TESCO, 2013, pp.3-16). The company has huge geographical diversification into areas like clothing, furniture, electronics, financial services, retailing of books, internet services, software, music downloads, DVD rental, and so on. Tesco Stores Ltd is a subsidiary of Tesco PLC in United Kingdom. The company offers a wide range of personal finance services both offline and online. The relative position of Tesco’s market share with respect to other foremost players in the market is depicted as follows: (Source: t1ps.com, 2012) External Business Environment Analysis Global recession during 2007 to 2009 has substantial impact on the overall retail indust ry across the world. During the year 2012, retail growth was only 1.2% and it was the third lowest in the history retail industry of UK in last 40 years. Thus, the macro-economy significantly influences organizations’ strategy by influencing the surroundings of the industry. The external environment determines the outlook of industry and hence it is very important to analyze the external environment in order to formulate appropriate strategy for the organization (TESCO, 2013, pp.8-9). PESTEL Analysis The macro-economic environment is evaluated using the PESTEL analysis that identifies key drivers that influence the company’s strategic decisions. The objective of this analysis is to reveal the impact of various external factors upon a business as well as the industry